He said Preity Zinta has accepted their offer to promote the state both domestically and internationally and they were in talks with Preity Zinta for past few months.
Preity Zinta is originally from Rohru in Himachal Pradesh. Her ties with the state makes her an ideal person to promote the state. Preity Zinta will be part of state’s new theme and slogan "Unforgettable Himachal’ and ‘A Destination for All Seasons and All Reasons".
Apart from Preity Zinta, Abhishek Bachchan was also a main contender for the job. Abhishek recently offered to promote Himachal Pradesh.
However tourism officials have said that they are very happy that Abhishek Bachchan wants to promote state but they have been in talks with Preity Zinta for over six months since she visited Dharamshala during the IPL Season 3.