Shimla gets a new FM radio station

BAG infotainment is set to launch it’s new FM radio station in Shimla next week. The company operates with the brand name – Dhamal 24 and is presently operating stations at Karnal, Patiala, Muzzafarpur, Ranchi, Ahmednagar, Dhule, Jalgaon and Jabalpur. Dhamal becomes the second private FM station in Shimla after BIG FM started operations in July 2009.

As quoted in Anuradha Prasad, chairperson and managing director BAG said the company would kick start a marketing campaign next month. Commenting on creating a space in the cluttered market, Prasad says, “There is no differentiation in the market as the basic substance of music is similar across all the stations in Shimla. So, we would initially seep into the market, check the response and then initiate marketing strategies.” The music played at the Shimla FM station would predominantly be Bollywood with some Punjabi music as Prasad says it is difficult to tap regional music. The station however, intends to get regional singers on air to promote local talent. The radio jockeys would converse in Hindi, English, Himachali and Punjabi. The Shimla radio station will be available on 106.4 FM frequency.

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7 Responses to "Shimla gets a new FM radio station"

  1. shivalisharma   March 27, 2010 at 5:25 pm

    Hello mysel f Shivali Sharma.I just love rjs.I too wanna be a rj.I think i have got all the qualities which a rj need.All I need is just aplatform which can bring my talent out.Can you please suggest me something or help me or give me a chance.

  2. Mukesh kumar   September 16, 2010 at 6:44 pm

    Hello give me the web site of Dhamaal 24 shimla….i want to meet the rj’s of dhamaal 24. My self is Mukesh form chd…..pls if any one knows the wab site then pls mail me ….my address is ( ……i love all the rj’s of dhamaal 24…….thanks

  3. BHAWNA GURUNG101   January 18, 2011 at 7:55 am

    This is kirti from shimla, n the show u turn is rocking . the voice of rj niks is cool and the way to present the show is really very cool….
    in short the show is rocking… n my best whishes to dhamaal 106.4 FM

  4. Itsnitinforu   July 11, 2011 at 6:19 am

    hello my self Nitin Chauhan i too wanna R.j

  5. Kiran   March 24, 2017 at 2:02 pm

    Its kiran
    From sundernagar
    please let me know if you are organising any auditions for rj
    I would like to avail the opportunity
    Thank you

  6. Damini Sood   May 24, 2018 at 3:11 pm

    Hi. It’s good to hear that Shimla has come up with new radio station. I have done post graduation in mass communication and journalism as well as one year diploma in RJ from ACADEMY OF BROADCASTING from CHANDIGARH. I HAVE good knowledge in this field as well as interest. If you have any vacancies kindly let me know. Thanks.

  7. Anoop Kumar   September 5, 2018 at 5:02 pm

    Hi I am R.j Anoop Rajpoot .I am working at A.I.R now I want to join your station. So kindly inform me,if there will be any kind of recruitment. Thanks


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