The already crowded Himachal mobile services sector saw an entry of another new player, S Tel, which launched it’s mobile services in Shimla today. On the tariff front, S Tel will offer one paisa per second plan and 50 paise per minute plan. The rates will be applicable to local as well as STD calls. The company will offer numbers in the series 91290xxxxx
S Tel is a joint venture between the Chennai-based Siva group and Bahrain Telecommunications (Batelco). Batelco has 49% stake in S Tel and the Siva group holds 51% stake. S Tel is sharing the whole infrastructure with existing operators and has decided not to put up any tower of its own. The company has licences for Himachal Pradesh, Orissa, Bihar, Jharkhand, Jammu and Kashmir and Assam circles.
S Tel CEO Shamik Das, said, “The six growth circles with a population of 226 million people provide us an opportunity to deliver a tailored, relevant value proposition”. S Tel will not only set a conventional distribution network for its services but will also make use of non traditional channels such as insurance agencies, cable operators, courier services & Panchayats to make its products available, he said.