“Black Friday has definitely turned into a digital relationship in the past five years,” Neil Saunders, retail analyst and managing director at GlobalData Retail, told CNN Business. “The focal point is not on that one day. It’s been a multi-day event.”
And those who are brave (or crazy) enough to get to the stores on Black Friday will notice improved safety protocols and capacity controls.
Here’s how major US retailers are changing their Black Friday plans this year:
“As we said, Black Friday isn’t just one day this year – it’s long months,” Best Buy said in a statement.
Stores will open at 5 am on Black Friday and the retailer is still asking shoppers to wear face coverings. It also enforces capacity controls and there will be a “dedicated customer experience host” to assist live shoppers and answer questions.
Also available will be contactless delivery on the side of the road and extended delivery service on the same day.
The retailer said recently that it decided to “reinvent” Black Friday this year to reduce pressure on consumers, who typically flock to stores in large numbers for the best deals. Given the pandemic, the company indicated that maintaining safety was also a factor in its decision.
One notable addition this year: FREE delivery of cut trees and wreaths on orders over $ 45.
Sales of Black Friday will start in the online department store and in stores starting November 4th.
The day after Thanksgiving itself, Macy’s said that shoppers can “expect to shop the same deals safely in store” with additional cleaning, employees wear personal protective equipment and “occupancy checks with an emphasis on traffic flow to anticipate and mitigate crowds.”
Although it pushes people to shop online and use the sidewalk pick up option, the shoppers who go to his stores will not experience the mess of the past. Instead, they will form single coil lines at the entrance and be given sterile shopping carts. “Health Ambassadors” will be stationed at the entrances to remind people to wear their masks. Social distancing will be enforced indoors with one-way amplitude and corridor controls.